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1 correct signs for their customers which comply with the rules of the <br /> 2 municipality they are working with. He again offered to compromise by <br /> 103 decreasing the vertical as well as shortening the ends of a two line <br /> 4 sign. He asked the Commission to clarify whether he was correct in <br /> 5 understanding that their primary concern was the total square footage <br /> 6 of the proposed sign. <br /> 7 Commissioner Franzese inquired whether the length of the signage was <br /> 8 correctly measured from the beginning of the first letter to the end of <br /> 9 the last, or whether it was measured from the beginning to the end of <br /> 10 the panel, or canopy, in this case. Commissioner Hansen referred to the <br /> 11 ordinance and answered that the size of the background panel was <br /> 12 considered to be the size of the sign. The Acting City Manager <br /> 13 commented that by measuring only the letters from end to end, any <br /> 14 background panel would then be considered a wall, which is a permanent <br /> 15 structure. Commissioner Brownell pointed out the distinction between <br /> 16 letters on a fascia board, such as those mounted in the St. Anthony <br /> 17 Village Shopping Center, and lettering on a background panel, and stated <br /> 18 that the proposal in question was clearly one, integral sign. <br /> 19 Commissioner Hansen asked Mr. Sterner whether he had been commissioned <br /> 20 to erect the original sign for the petitioner and whether there was a <br /> 21 reason he did not recommend the fascia board at that time. Mr. Sterner <br /> 22 responded that at the time the petitioner had only requested the letters <br /> 23 and wanted to get by with the minimum. Mr. Stieve agreed with that <br /> 24 interpretation. <br /> 0,5 Commissioner Brownell asked where the additional space would be gained <br /> 26 if the sign were to be reduced to 30 inches. Mr. Sterner demonstrated <br /> 27 how the two lines could be brought closer together without reducing the <br /> 28 actual size of the letters. He explained that the entire name of the <br /> 29 business should be displayed in the same size letters. Commissioner <br /> 30 Brownell asked whether there were options such as ten inch letters. Mr. <br /> 31 Sterner said that that was a possibility, but that he was taking the <br /> 32 approach of reducing the panel size first. <br /> 33 Commissioner Franzese asked Mr. Stieve to compare the percentage of <br /> 34 their current drive-up business to the percentage of their projected <br /> 35 drive-up business after they become better known. Mr. Stieve replied <br /> 36 that currently drive-up business is approximately 15 percent of the <br /> 37 total and that he anticipated doubling that figure. He indicated that <br /> 38 he hopes to utilize the second drive-up area in the future in order to <br /> 39 reduce lobby traffic. <br /> 40 No one else was present to speak either for or against the variance and <br /> 41 the hearing was closed at 7:56 P.M. <br /> 42 Planning Commission Reaction <br /> 43 Commissioner Wagner advocated a one line sign, adding that the need to <br /> 44 correctly identify the business was unavoidable. <br /> • 4 <br />