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Planning Commission Page 9 <br /> 1 The Chairman also noted the sign sketches which had been <br /> 2 submitted by the applicants, had not been drawn to scale. He <br /> 3 said the letters on the building itself appeared to be two feet <br /> 4 high which, as compared to the signage on the St . Anthony <br /> 5 Shopping Center, was too high. <br /> 6 <br /> 7 The public hearing was opened at 9 : 09 p.m. <br /> 8 <br /> 9 Bill Vogt, 1847 Johnson Street, and James L. Sarna who had <br /> 10 signed the Petition for Sign Variance, were present to speak to <br /> 11 that request . Mr. Vogt indicated they had followed the advice <br /> 12 given them at the August 20 meeting to scale down the size of <br /> 13 the signs for their proposal . He said he has two stores in <br /> 14 Northeast Minneapolis with signs considerably larger . The <br /> 15 applicant commented that "without getting up in a skyhook" it <br /> 16 was impossible to tell just what size the Amoco sign really <br /> 17 was . However, he said he thought the Commissioners would be <br /> 18 quite surprised at how much sign surface there really is with <br /> 19 all the additions which have been made to the sign, piece by <br /> 20 piece, including the price, identification, and food signs . <br /> 21 <br /> 22 The applicant said his concern was not how all the signage came <br /> 23 about . However, he said he saw more justification for a little <br /> 24 strip mall which is hidden, which was built in 1989 and failed. <br /> 25 . As proof of the center ' s lack of visibility, Mr . Vogt said the <br /> 26 first time he had drivalup there he had passed by without even <br /> 27 seeing the center at all . The developer reported the 1930/1940 <br /> 8 style driveways which presented a hazard had, with the consent <br /> 29 of the City, been enlarged. The next step is to get some help <br /> 30 from the Planning Commission to sign the property properly so <br /> 31 the mall can be seen more easily. The only reason for the <br /> 32 monument sign would be to let people know what is there. Mr . <br /> 33 Vogt indicated they had half the store space rented and were <br /> 34 only concerned the weather would close in on them before they <br /> 35 got in the footings for the signs . <br /> 36 <br /> 37 When Mr . Vogt said he intended to use uniform lettering to <br /> 38 identify the tenants but the use of logos might depend on who <br /> 39 they were. Commissioner Brownell told him each store frontage <br /> 40 would be allocated two feet of signage per linear foot they <br /> 41 occupy in the center . He said whether they are backlighted and <br /> 42 the color should have been indicated on the sign plan. When he <br /> 43 asked whether Mr. Vogt intended to put up signage on the north <br /> 44 side of the building, the applicant said the signage would be <br /> 45 on the facia on the front of the building which would not be <br /> 46 continued around the sides . <br /> 47 <br /> 48 Mr. Vogt told Commissioner Gondorchin his only timetable was <br /> 49 getting his footings into the ground before winter set in. <br /> 50 <br /> 51 The public hearing was closed at 9 : 18 p.m, for discussion and <br /> 52 development of a Commission recommendation to the Council . <br />