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�`. PLANNING COMMISSION MEETING <br /> NOVEMBER 16, 1993 <br /> 3 PAGE 4 <br /> 4 <br /> 5 The City Manager discussed Goodyear's landscaping regarding the ground sign. It you <br /> 6 lowered the sign four inches it would be eight square feet more sign surface area. <br /> 7 GoodYear would still need to reduce the total size of the sign. They can have a total <br /> 8 of 40 square feet of sign surface area and Mr. Ewald is requesting 62 square feet. So <br /> 9 Goodyear would still need a variance. <br /> 10 <br /> 11 Commissioner Franzese indicated the total square footage of the Hardee's sign was <br /> 12 64.44 feet and thought this was relevant because the other signs in the area have to <br /> 13 compete with the Hardee's sign. <br /> 14 <br /> 15 David Ewald spoke on behalf of Goodyear in Ohio. He serves as Executive Director <br /> 16 of the Minnesota Sign Association and in that capacity he has been exposed to <br /> 17 ordinances ranging from Minneapolis-St. Paul to Effe and Big Fork so he sees a good <br /> 18 number of ordinances and has access to a number of materials from other organizations <br /> 19 in different states. Mr. Ewald indicated that Goodyear would like to make the hardship <br /> 20 argument because some of the other signage in the area is larger. The new manager of <br /> 21 the Goodyear store wants to re-landscape. The second issue for hardship is the <br /> 22 advance warning you need to enter the store. It is very inconvenient and you must <br /> make a u-turn. (Mr. Ewald distributed a letter visibility chart.) The letters Goodyear <br /> 1'4 is proposing in signage are actually smaller than smallest letters on chart and indicated <br /> 25 a well-defined one inch letter can be read from approximately 40 feet away. <br /> 26 Goodyear's proposed sign would have visibility of 360 feet which Mr. Ewald does not <br /> 27 feel excessive given the advance decisions that people need to make to get into that <br /> 28 store. <br /> 29 <br /> 30 Goodyear has been at that location since 1974 and is a good corporate citizen and a <br /> 31 stable base of tax paying business. Mr. Ewald indicated Goodyear's main concern was <br /> 32 the ground sign. <br /> 33 <br /> 34 Commissioner Franzese inquired about the corporate colors of Goodyear and Mr. <br /> 35 Ewald explained the colors are light blue and yellow with gray. <br /> 36 <br /> 37 Commissioner Makowske asked what hours the sign would be illuminated and Mr. <br /> 38 Ewald responded he was not sure of the hours but would be the same as the current <br /> 39 sign. <br /> 40 <br /> 41 Commissioner Thompson indicated he felt St. Anthony needed to keep healthy business <br /> 42 climate because of the recent loss of two oil stations. He felt they needed improvement <br /> 43 on the signs there. <br /> The public hearing was closed at 7:31 P.M.. <br />