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Planning Commission Regular Meeting Minutes June 17, 1997 • Page 10 1 4. 97-06, Great Clips - Sign Variance Request. 2 Chair Bergstrom opened the public hearing at 8:33 P.M. 3 Ms. Moore-Sykes reported Roger Ledebuhr, of Great Clips has filed an application requesting 4 a sign variance for the Great Clips store on the north side of the Video Update building. 5 Great Clips has 19 feet of business frontage on Silver Lake Road that allows them to install a 6 38 square foot wall sign on the east side of the building; Great Clips has installed a wall sign 7 that is 30 square feet. Because Mr. Ledebuhr's shop is located between other tenants and has 8 limited business frontage, he is requesting an additional wall sign on the west side to give 9 Great Clips additional exposure to "walk-in" traffic from customers visiting Video Update, 10 Ames Photo, First Bank and CUB Foods. 11 According to the Sign Ordinance and based on their right-of-way frontage, Great Clips is 12 allowed 2 square feet for every lineal foot of business frontage, giving them 38 square feet of 13 signage for the east side. Since Great Clips is located in the north west side of the building 14 between Video Update and Ames Photo and has a limited visual exposure to the north, a sign 15 on the west wall of the building would provide additional exposure. The sign Mr. Ledebuhr 16 is proposing for the west side is 16.5 square feet. 17 The traffic patterns and service roads that provide visual exposure in the Apache Plaza Shopping Center for Great Clips are not available or are limited from City streets. Such is 9 the case with several shopping centers in the metro-area. This limited visual exposure does 20 create a hardship for Great Clips in a commercial area that is expected to be extremely 21 successful. If the request for the additional wall sign is denied, Great Clips will be hampered 22 in their attempts to create a viable and successful business in the Apache Plaza Shopping 23 Center. 24 Ms. Moore-Sykes reported Staff is recommending approval of the applicants's request for a 25 sign variance to allow additional wall sign on the west elevation. 26 Commissioner Makowske noted St. Anthony Shopping Center may have a situation similar to 27 that of Great Clips. 28 Commissioner Horst stated his recollection was that similar requests have been denied. He 29 questioned the hardship in this case. 30 Ms. Moore-Sykes stated the hardship was the restricted visibility of traffic in the interior of 31 the shopping center. She noted that most of Great Clip's business is "walk-in traffic". If 32 they are not visible to potential customers, they lose business and are not allowed the 33 opportunity to be as viable as the other businesses. 34 Mr. Ledebuhr, Great Clips, stated the business is located at a high elevation and they are the middle tenant. A sign in the rear would be helpful to attract the CUB Foods patrons.