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-3- <br /> saying he had been out of .town that evening. He said the application <br /> r which had. not been signed, would be submitted by the sign installers , <br />'i Leroy Signs , Inc. , and not his company because. they .are not licensed <br /> to install such. .a. sign in the City and the manner in which that sign <br /> company had answered. questions dealing with conditions under which a <br /> variance could be granted, had not reflected the true intent of <br /> American Sign. Mr. -Shannon reiterated that he perceives what could <br /> be considered double negatives in these questions might have led the <br /> 3 installer to answer questions No. l and 3 erroneously in the negative. <br /> Mr. Shannon- told the -Commission members the "24 hour teller" message <br /> 3 TCF requests be added to the existing sign has become the banking symbol <br /> for the bank,- replacing the eagle on the panel on other TCF signs , <br /> which had .been eliminated to cut down the size of the existing St. Anthony <br /> sign when it was approved in 1977 or 1978 . With the advent of the <br /> electronic banking, the banking industry has changed drastically, <br /> Mr. Shannon said, and the entire industry finds it necessary to market <br /> a whole new product and made the public aware of the different services <br /> which are now being offered. He added that the St. Anthony TCF sign <br /> is one of the smallest of all the 57 signs the bank has in the metro- <br /> politan area and it and one other sign are the only ones not carrying <br /> the new symbol. <br /> Chair Makowske indicated she still did not see why this application <br /> could be considered "unique to that parcel and not applicable to other <br /> property within the same land use classification" to which Mr..• Shannon replied he perceives- ,the bank is 'located on a very heavy traffic road- <br /> way and across . from a large shopping center an-d this type of business <br /> seems to fall within a category of its own. The sign company repre- <br /> sentative .indicated he doesn' t believe either the size or aesthetics <br /> of the proposed sign would be out of line for that area and reiterated <br /> that he sees both the sign and the addition as providing a service <br /> to the community . <br /> Commissioner Bowerman responded to this by saying since electronic <br /> tellers are now commonly found in a variety of business establishments , <br /> and 24 hour, machines are being installed all over the United States , <br /> TCF's cash machines could not be considered unique . He also questioned <br /> whether other stores and banks which offer the same services in the <br /> City might come to believe they should be permitted the same type of <br /> signage. <br /> However, in spite of this , the Commissioner indicated he would favor <br /> granting this particular request, perceiving that the addition of <br /> twelve square -feet of tasteful signage would not be a detriment to the <br /> neighborhood, even iftheheight had to be increased to accommodate <br /> the message, and- that- -refusing to permit the- bank to advertise their <br /> new electronic '.services-'might create a hardship -for them when all other <br /> banking institutions all around them are permitted to advertise in this <br /> manner. <br /> Commissioner Wagner said he also recognized the -community service the <br /> bank provides :,and: believes . that as well as .the fact that the .existing <br /> sign is aesthetically pleasing should be weighed into any consideration. <br />