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' l <br /> Related and supporting*businesses push innovation and cross product fertilization, <br /> causing innovation in other businesses. The competition among local suppliers creates a <br /> high quality, supportive business infrastructure. Retailers who use there suppliers as a <br /> source of innovation create opportunities for growth. <br /> Business strategy, structure and rivalry creates positioning and motivation to compete. <br /> This factor is generated at the local level in the center or by the competing centers. Intense <br /> local rivalry among related businesses spurs innovation. Rarely are areas competitive in a <br /> particular business, but in-related clusters of business. .These clusters are linked together <br /> through location, customers, suppliers, and other relationships. Given"the opportunity,'a <br /> cluster will geographically concentrate. <br /> St. Anthony Shopping Center Competitive Advantages <br /> The following are some strategies recommended to improve the competitive advantage of <br /> the St. Anthony Shopping Center: <br /> • Factor Conditions Strategies: <br /> - Infrastructure improvements: <br /> - Improve both vehicle and pedestrian access from Kenzie Boulevard and <br /> Highway 88, <br /> - Improve pedestrian and vehicle flow in the center; <br /> - Improve streetscapes leading to center; <br /> - Improve center identity; <br /> - Resolve storm water issue by creating pond immunity in the center-, <br /> - Create a"village greed' in the center as part of the pond; <br /> - Develop environmental enhancements in the center and relate to all season <br /> "village greed' concept, for example a winter garden; <br /> Develop rehabilitation design standards and incentives which will transform the <br /> center from the"suburban' look to a unique"small town' look, for example, a <br /> New England village look or a southern European look. <br /> Develop a sign program that is complementary to the overall village green <br /> design standards. <br /> Ether remove and rebuild or rehabilitate KA building and bring it into the <br /> center by expanding the retail frontage to connect it tothe rest of the center. <br /> • Home Demand Strategies <br /> - Create an identity as a quality, active shopping,civic place; <br /> - Insist on retail mix with high quality service oriented specialization; <br /> - Create joint advertising program that includes all of Quarry trade area to <br /> capture spin off from this regional shopping center-, <br /> - Create festivals for each season that identify this center as the village center or <br /> village green, of a unique small town in the urban area; <br /> - Develop a cultural program that centers on the"village green', helps identify <br /> the shopping center as the unique small town down town; <br /> - Build on ethnicity of Northeast in terms of additional food activities in the <br /> center; <br /> 3 <br />