PL MINUTES 05201975 - Laserfiche WebLink

Home Browse Search

CITY OF ST. ANTHONY i FIANNING BOARD MINUTES May 20, 1975 The meeting was called to order by Chairman Letourneau at 7:35 P.M. • The following were present for roll call: Rymarchick, Johnson, Cowan, Marks, Letourneau, Bowerman and Johnson. Also present: Jim Fornell Harry Lekson The minutes of the April 15, 1975 meeting were amended as follows: Page 1, para. 3: Substitute "May 13" for "May 15" as date of Public Hearing. Page 3, para. 5: Substitute "variances had to be considered" for "variances had to be granted". Motion by Mr. Marks, seconded by Mr. Bowerman to approve the April 15th minutes as amended. Motion carried. /Mr. Tom Healy of the Robert W. Johnson Law Firm, 2222 Selby Avenue, St. Paul, appeared to present the request from Goodyear Tire Company that they be allowed to erect a 96 sq. ft. each side free standing pylon sign in front of their store at 4020 Silver Lake Road. He stated the company was experiencing "great difficulty and hardship" because of lack of proper identification of the business • and as a result had lost from 50% to 55% of the sales volume they felt they should have had for that store in that location. He also said it would be necessary for Goodyear to increase their sales in that amount to stay in business. Mr. Healy was unable to provide Mr. Bowerman with the marketing studies he re- quested to support this contention nor to give particulars of the advertising or other efforts made by Goodyear to raise their sales volume. Mr. Johnson said Goodyear would have to prove the absence of a pylon sign worked a particular hardship on the company and suggested a monumental type sign might provide the identification the company needed. He said he personally might be interested in seeing a smaller, lower sign for that location and suggested the company consult members of the City staff for guidance on what might be accept- able. ccept- able. Mr. Cowan said he felt it a bad marketing decision by Goodyear to place their store so far back off Silver Lake Road and it was his opinion that the request did not meet the criteria set by ordinance for granting such a variance. In further discussion it was also pointed out that the City had refused the Firestone Company request to place a pylon sign in front of their store on Stinson Blvd. as well as other recent requests for similar signs. The fact that the Goodyear Company was refused such a sign at the time they were given per- mission to erect the store was also noted. • 1