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Page 2 visible presence in the community and to mirror the advertising techniques being used at Wilshire Park and the high school. At that time, the city’s code prohibited electronic signs. The applicant’s request for a text amendment was denied. In December 2014, the City amended its sign code (§155) to allow for non-commercial “dynamic display” signs in the R-1 Single Family district through the issuance of a conditional use permit. The ordinance stipulates that the conditions with respect to the issuance of any Conditional Use Permit for a Dynamic Display Sign shall cover at least the following: (1) Aesthetics of the sign, including, but not limited to message color, construction materials, and landscaping; (2) Location of the sign with regard to the surrounding area; and (3) Position/layout of the sign with regard to the surrounding area. Additional specifications for dynamic display signs regarding placement, size of display and copy, illumination, and message transitions are stipulated in §155.29 (DYNAMIC DISPLAYS). In light of the amendments to the City sign ordinance, the applicant is again submitting a request to construct an electronic display sign on the premises. Design The applicant has submitted design specifications from the sign manufacturer that indicate the sign will be a monument sign design with a brick and block pedestal structure surrounding the electronic portion. The total allowable square footage of sign area for a ground sign in this zoning district for more than one business is 80 square feet. The maximum allowable square footage for dynamic display is 28 square feet (35% of total allowable square footage). The upper cabinet will contain a 10 square foot double-sided LED illuminated upper cabinet, which is non-dynamic. The dynamic display component of the sign will have a 2’-9” x 7’-10” double-sided Monochrome electronic display. The total square footage of the dynamic display area is 21.5 square feet, which is under the maximum allowable. The height of the proposed sign is 6.5 feet, which meets the requirements of a maximum of 8 feet. The pedestal and base structure of the proposed sign is designed to match the materials of the primary building. The base design includes landscaping components to enhance the appearance, which is a required component of ground signs. There are no design elements that indicate an external source of illumination on the sign. Position and Layout The required setback for a ground sign is 15 feet from the curb line of any public street, and must be located entirely out of the right-of-way. The proposed sign will be constructed in front of the school portion of the property, and appears to meet all applicable setbacks. A site plan has been requested. A non-electronic ground sign already exists on the premises in front of the other building on the property, the church, facing Stinson Boulevard near the intersection with St. Anthony Parkway. Additional Sign Requirements The applicant has not provided any details regarding the dynamic characteristics of the sign. Elements to consider include the size of the sign text and display area, hours of sign illumination and operation, brightness, the frequency of message transitions, and the prohibition of audio or video functions. Size of copy (lettering) is required to be a minimum of 7 inches in height. The duration of images and messages must be a minimum of 8 seconds. The transition between sequences must be instantaneous and no video display is allowed. The messaging must be monochromatic. Brightness is 6