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un��mhi))m <br />r-. <br />2014 STRATEGIC PLAN <br />2014 Challenges <br />Changing Demographics <br />• Aging population <br />Connecting the Public <br />• Social media <br />• Community complacency <br />• Citizen's Academy <br />Economy <br />• Retail closings <br />• Silver Lake Village Phase III <br />• Tax Petitions <br />Environment <br />• Resistance to single hauler <br />• Water conservation <br />• Natural disasters <br />• Wood fires <br />• Flooding <br />Fiscal Volatility <br />• Comcast contract renewal <br />• Energy costs <br />• Fuel costs <br />• Rising health care costs <br />• Lower return on investments <br />• Transportation funding shortfalls <br />• Legislative session <br />• Unfunded mandates <br />• Liquor competition <br />• State fiscal uncertainty <br />• Costs of increased population and businesses to services <br />• Costs of road construction <br />• Application of utility or user fees <br />10 <br />i <br />