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Page 2 NE, where their current pylon sign is located. This is the first application the city has received for a dynamic display sign for gasoline prices. In December 2014, the City amended its sign code (§155) to allow for non‐commercial “dynamic display” signs in the C‐Commercial district through the issuance of a conditional use permit. The ordinance stipulates that the conditions with respect to the issuance of any Conditional Use Permit for a Dynamic Display Sign shall cover at least the following: (1) Aesthetics of the sign, including, but not limited to message color, construction materials, and landscaping; (2) Location of the sign with regard to the surrounding area; and (3) Position/layout of the sign with regard to the surrounding area. Additional specifications for dynamic display signs regarding placement, size of display and copy, illumination, and message transitions are stipulated in §155.29 (DYNAMIC DISPLAYS). 2. Analysis Design The applicant has submitted design specifications that indicate the sign will be a monument sign design located on top of the existing block base. The total allowable square footage of copy sign surface for a ground sign in this zoning district is 68 square feet. The maximum allowable copy sign surface for dynamic display is 23.8 square feet (35% of total allowable square footage). The upper cabinet will contain a 12.7 square foot double‐sided LED illuminated upper cabinet containing the Super America logo, which is non‐dynamic. The dynamic display component of the sign will be a double‐sided Monochrome electronic display for the price digits. The total square footage of the dynamic display area is 6 square feet, which is well under the maximum allowable (23.8 square feet). The height of the proposed sign is 7 feet, which meets the requirements of a maximum of 8 feet. The proposed sign will be placed on the existing sign base. The base design includes retaining wall block and rock components to enhance the appearance, which is a required component of ground signs. No external source of illumination is proposed. Position and Layout The required setback for a ground sign is 15 feet from the curb line of any public street, and must be located entirely out of the right‐of‐way. The proposed sign will be constructed on the existing sign base which is located more than the required setback on 33rd Avenue but only 12’ 6” from the back of curb on Stinson. The applicant has requested a 2’ 6” variance. Additional Sign Requirements The applicant has provided details regarding the dynamic characteristics of the sign. Elements to consider include the size of the sign text and display area, hours of sign illumination and operation, brightness, the frequency of message transitions, and the prohibition of audio or video functions. Size of copy (lettering) is required to be a minimum of 7 inches in height, the applicant has submitted the text will be 12 inches in height and the digits will be 16 inches in height. The duration of images and messages must be a minimum of 8 seconds. The transition between sequences must be instantaneous and no video display is allowed. The messaging must be monochromatic. Brightness is restricted to 4,500 nits during the day, and 450 nits at night. The applicant has provided evidence that the signs illumination can be adjusted. These requirements will be included as contingencies of approval because they are changeable factors and will need to be verified upon construction.