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2018 Annual Report • Police Department • St. Anthony Village, Minnesota <br /> <br /> <br />23 | P a g e <br /> <br />reach, as the next generation continues to accelerate the pace of life. Cutting-edge users on this <br />platform spend less than a few seconds browsing this platform, so with the use of local <br />photographs with vibrant colors and videos with relevant content, we have been successful in <br />bringing our department to this audience. Information, such as snow emergencies, community <br />events, and work highlights continue to be big hits with our “Gram-er” (Insta”gram” user) <br />crowd. <br />Twitter is a beast in the social media realm. There has <br />been no discernable “generational” gap that Twitter <br />cannot bridge, and it continues to be our most popular. <br />With nearly 5000 followers, Twitter is an instant <br />“megaphone” for our department to disseminate <br />information instantly, and with those whom need this <br />information the most. Celebrities, media outlets, major <br />retailers, fortune 50 companies, as well as nearly every <br />local law enforcement agency in this area all utilize Twitter. With campaigns like <br />“#9PMRoutine” that reminds our residents to lock up at night, as well as up-to-the-second <br />updates on major events like our “#VRA” or Virtual Ride Alongs, Twitter allows engagement on <br />a near instant level. <br />Snapchat is a whole different way of looking at social media. The application <br />allows users to send temporary, expiring photos and videos to each other, as <br />well as to post them to “Our Story” or a geographical-based story, where <br />every user can find a world map, and view “Our Story” anywhere in the <br />world. We have the potential to engage and interact with anyone in the <br />world, from party people in Prague, to vacationers in Venice. Every person with Snapchat on <br />this planet can view and interact with our officers, at their discretion. <br />The only constant is change, and change we must! The needs of our communities continue to <br />evolve, and the social media team is hardworking and dedicated to incorporating, adapting to, <br />and even innovating that change. We will continue to accomplish the mission to improve the <br />overall quality of life by preserving the peace and safety of the community, by collaborating and <br />engaging the community stakeholders through social media. Although the future of social <br />media is uncertain, one thing you can count on; The St. Anthony Police Department will be <br />there to welcome and usher in the change, and to continue to bring high quality and cutting <br />edge content to all who live, work, and recreate in our communities!