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St. Anthony Goal Setting Session <br />Bloomington Communications <br />Janine Hill, Communications Administrator <br />Erik Juhl, Web Coordinator <br />January 16, 12:30 – 1:30 p.m. <br />“Using positive stories to engage the community, enhance your image and motivate staff” <br />I. Overview of Bloomington Communications <br />a. Staff and goals <br />b. Tools we use to achieve those goals <br />c. Audience reach <br />d. Feedback success <br />II. Finding great stories <br />a. Internal communications <br />b. Build relationships with staff and your audience <br />c. Kudos: Share your good work with employees <br />III. Engage your employees <br />a. Highlight services internally <br />b. Highlight services to the public <br />IV. Leverage social media <br />a. Share stories on social media <br />b. Why we use social media <br />c. Digital engagement <br />d. Success stories – let others tell your story <br />V. Handling challenges <br />a. Talking points <br />b. Negative engagement on social media – community center example <br />c. Negative engagement on social media – Pledge of Allegiance example <br />VI. Sharing stories <br />a. Engage the community – Mayor of Hopkinsville <br />b. Video <br />c. Create storing partnerships – Wanted: Bloomington Bus Drivers <br />d. Video <br />VII. Questions? <br /> <br />