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2019 Annual Report • Police Department • St. Anthony Village, Minnesota <br /> <br /> <br />28 | Page <br /> <br />social media has benefited not only the traffic/pedestrian safety efforts, but has found a way to <br />engage stakeholders of various ages and demographics. <br />Facebook continues to be a powerhouse for engaging with a very diverse, active group of <br />community stakeholders. With almost 2700 dedicated followers, monthly engagements and <br />post reach through Facebook continue to be right around the 10,000 mark (engagements and <br />post reach includes end user engagements that vary from merely reading a post, to responding <br />and interacting with comments, and sharing posted information among their own networks.) <br />Instagram has seen a 50% increase in followership and engagement over the past 12 months. <br />New features on Instagram allow your officers to create “archives ” of photos and short videos <br />that can be kept forever, and accessed by the end user at any time. Instagram reaches a much <br />younger, more focused crowd, as compared to Facebook or Twitter, however this youthful <br />demographic is very important, as this age group is most vulnerable to things varying from <br />traffic crashes to sex trafficking. The department as a whole uses Instagram and Facebook as <br />legitimate investigatory tools, and has led to the apprehension of wanted fugitives, the recovery <br />of missing persons, and bringing justice and closure to victims of serious criminal acts. <br />Snapchat is a word that didn’t exist a decade ago, but is a word that <br />everyone should know. The very popular social media application continues <br />to evolve, and they show no signs of slowing down. St. Anthony Police <br />Department has grown the Snapchat account exponentially in the last year. <br />The year 2019 started with a “Snap score” of just around 4000, and our <br />account “@stanthonypolice” just eclipsed 25,000 in late December (users <br />score a point for every “snap” or electronic message, sent or received by the user). Snapchat <br />reaches the youngest crowd by far, with most of our interactions coming from students at St. <br />Anthony Middle School and High School. <br />The St. Anthony Police Department’s reach is now worldwide, with engagements from all over <br />the world, from four O’clock in the afternoon to four O’clock in the morning. The St. Anthony <br />Police Department is ushering in the new decade as a leader in the social media realm. With the <br />innovation that comes from the individual, unique skillsets and talents of each of the officers, <br />we plan on maintaining our reputation as a trendsetter in the domain of social media <br />community engagement. We will continue to dedicate not only our resources and talents, but <br />our passion and heart to each and every engagement, because our communities deserve our <br />very best.