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2020 Liquor Operations Annual Report
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2020 Liquor Operations Annual Report
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2020 Annual Report • Liquor Operations • St. Anthony Village, Minnesota <br /> <br /> <br />8 | Page <br /> <br />III. Trends <br /> <br /> <br />SPIRITS <br /> <br />WINE <br /> <br />BEER <br /> <br />Wine sales in 2020 increased 7% over 2019 sales. <br />Box wines lead the Wine category in sales with <br />21% of our sales followed by Cabernet Sauvignon <br />at 9%, Italian wines at 7% and domestic Pinot Noir <br />sales at 6%. Imported Sparkling Wine sales <br />increased 25% over 2019. <br /> <br />In 2020, Spirits category sales increased over 19% <br />compared to 2019. Products within the spirits <br />category that experienced the largest sales <br />increase were: <br />Tequila 54% <br />Straight Whiskies 38% <br />Premixed Cocktails 36% <br />Irish Whiskey 26% <br /> <br />Beer category sales during 2020 increased 15% <br />compared to 2019. The continued popularity of <br />craft beers and specialty beers, such as seltzer beer <br />account for 59% of the total beer category sales. <br />Craft beer sales increased 20% over 2019 led by the <br />large sales increase of seltzer beer such as White <br />Claw. <br />2020 had noticeable sales increases within <br />each sales category from previous years. <br />Also, sales of products within a particular <br />category are trending upward. <br />
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