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2020 Annual Report • Police Department • St. Anthony Village, Minnesota <br /> <br /> <br />26 | Page <br /> <br />significantly viewed posts involved an update on a lost animal and another post in which we <br />thanked our essential workers at an area business. <br />Twitter has also seen a significant increase of several hundred followers in 2020. We have used <br />Twitter in several ways, but probably most notable is our Virtual Ride Along (VRA). An officer <br />will use the Twitter platform during the shift to tweet, in near real time, about the calls for <br />service they are engaged with. If possible, the officer may also include photos and video. Often <br />this is a statewide campaign, where several departments throughout the State of Minnesota will <br />hold a VRA event at the same time. The department also uses Twitter as an avenue to interact <br />with media outlets, whom we direct to this platform for press releases and case updates. <br />Our third platform is Instagram, which currently has 1,909 followers. Much like our other <br />platforms, Instagram attracts another segment of our community and we are committed to <br />reaching people where they are. We use Instagram to post relevant photos from our daily <br />operations, as well as public alerts. We are excited to for the future of <br />Instagram and how we can use it to partner with our community. <br />In 2017, we were bold and began our social media existence with four <br />social media platforms, which included Snapchat. While we were <br />hopeful for our success with Snapchat, we found that we fulfilled our <br />mission more effectively on our other platforms and therefore chose <br />to focus our efforts there. As a team committed to success through <br />community partnerships, we are not afraid to make changes and <br />challenge each other to remain focused on our mission and the best ways to accomplish it. <br />As 2020 draws to an end, we are excited for what the future holds. It wasn’t that long ago when <br />we hadn’t even heard of “social media,” much less know how to use it. What lies ahead it a bit <br />unknown in the world of technology, but we are confident that our team is up to the task. We <br />encourage everyone to stop by one, or all, of our sites, check us out, and say, “Hi.” <br />