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5 etc.; and, 2) concept, such as “Jazz”, “Golden”, “Snap”, etc. The Surgeon General Report on e-cigarettes previously concluded that flavors are among the most commonly cited reasons for using e- cigarettes among youth and young adults.10 With over 7700 flavors and 460 brands being available on the e-cigarette market alone, flavors play a significant role in making these products appealing to youth, especially first-time users.11 In fact, a systematic review of the literature found flavored e-cigarettes increase willingness to try and initiation of e-cigarette use,12 and a 2016-17 study found that 96% of youth who had initiated e-cigarette use started with a flavored product.13 For adult users of e-cigarettes, flavored e-cigarettes are also a primary reason for use; however, the role of flavors in helping smokers quit cigarettes remains uncertain.12 The FDA’s latest move to stop the sale of flavored pods and cartridges is unlikely to be sufficient in preventing youth use. The move applies to a limited number of manufacturers and may not prevent companies, like JUUL, from manufacturing refillable pods with the flavored e-liquids sold separately. Moreover, refillable pods for JUUL are already available through other manufacturers. The FDA’s plan also allows menthol flavored pods to remain on the market and does not address menthol-flavored combustible cigarettes. Menthol flavoring, in particular, masks the harshness of smoking14 and is associated with increased smoking initiation,15 and higher likelihood of addiction.16 The tobacco industry has targeted youth and minority populations with menthol cigarette advertising, and menthol cigarettes are disproportionately smoked by vulnerable populations such as African Americans, who have the highest rates of ‡ Comprehensive flavor bans and restrictions are defined in this report as policies that ban or restrict the use of flavors for multiple tobacco products. For example, a policy that bans all flavors and exempts menthol is still considered comprehensive assuming it applies to multiple products. § Michigan, Montana, New York, Oregon, and Utah are attempting to implement similar policies, pending legal challenges. use compared to other racial and ethnic groups.17 Comprehensive flavor bans and restrictions‡ are an increasingly popular means of combating youth vaping. Massachusetts became the first state to pass a bill restricting use of flavors in November 2019. Other jurisdictions, including San Francisco, Minneapolis/St. Paul, and Boston have previously passed such policies. Less comprehensive flavor bans and restrictions have been implemented in Rhode Island and Washington,§ which have temporarily banned the sale of flavored e-cigarettes, and in Maine, which banned the sale of flavored non-premium cigars. Local restrictions have been approved in over 250 localities.18 PUBLIC SUPPORT Comprehensive flavored tobacco product bans or restrictions are a relatively new phenomenon thereby limiting the available public support data on flavor bans or restrictions to specific tobacco products. For e-cigarettes, the latest data indicate the majority of U.S. adults support a flavor ban. A USA Today/Ipsos survey conducted September 25-26th, 2019 indicated 52% of U.S. adults are in favor of a ban, with 72% of those over age 55 and one in five current e-cigarette users supporting the move.19 During 2018, a separate survey found public support for an e-cigarette flavor ban among parents of middle- and high school students was 75%.20 Recent data on support for a menthol cigarette ban or restriction is limited. Data that exist are mixed and vary by smoking status, race/ethnicity, education, gender, and age.21,22 In 2009, a public opinion survey of U.S. adults indicated 56%