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<br /> <br /> <br />Table of Contents <br /> <br />City Mission, Vision, Strategic Initiatives…………………………………………………….….1 <br />Purpose…………………………………………………………………………………………..…2 <br />Communication Department role, responsibilities………………………………………….…..2 <br />Key messages………………………………………………………………………………….…..2 <br />Target audience…..…………..………………………………………………………………...….3 <br />Communication tools..…………………………………………………………………………..…3 <br />Communication priority order……………………………………………………………………..3 <br />Social Media strategies……………………………………………………………………………4 <br />Crisis communications and media inquiries……………………………….…………….......….6 <br />Communication goals and strategies for 2021………..…………...……………………………6 <br />Measuring success…………………………………………………………………………….…...7 <br />Communication Plan update process…………………………………………………………….7 <br />Communication Department contacts……………..………………………………………...……8 <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br />