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1 <br />Table of Contents <br /> <br />City Mission, Vision, Strategic Initiatives…………………………………………………….…. 2 <br />Purpose…………………………………………………………………………………………..… 3 <br />Communication Department role, responsibilities………………………………………….….. 3 <br />Key messages………………………………………………………………………………….….. 3 <br />Target audience…..…………..………………………………………………………………...…. 4 <br />Communication tools..…………………………………………………………………………..… 4 <br />Crisis communications and media inquiries……………………………….…………….......…..4 <br />Communication goals, objectives and strategies for 2021………..…………...……………..5-6 <br />Measuring success…………………………………………………………………………….……6 <br />Communication Plan update process……………………………………………………………. 6 <br />Communication Department contacts……………..………………………………………...……6 <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br />