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10 <br /> <br /> <br />Ways we measure successful engagement, reach and penetration: <br /> <br />• Growth in attendance at events, forums, and meetings <br />• Increased participation on boards and committees <br />• Conversion or click through rates on calls-to-action <br />• Fewer bounce rates for outbound emails <br />• Growth rate of opt-in email lists <br />• Increased participation in online polls and voluntary surveys <br />• Increased impact of content (surveys) <br />• Sharing resources that we've produced <br />• Increased positive media coverage <br />• Internal staff feedback <br />Experience & Opinion <br />One of the more challenging tools to use to measure our communication efforts is the subjective feedback from <br />our audience on issues. This information is difficult to compile and analyze in a way that provides actionable <br />data. <br /> <br />Communication Plan Update Process <br />The Communications Department will update the communications plan as needed. <br /> <br />Communications Department <br /> <br />Nicole Miller <br />Assistant to the City Manager <br />nicole.miller@savmn.com <br />612-782-3313 <br /> <br />Barb Tuominen <br />Communication Coordinator <br />Barb.tuominen@savmn.com <br />612-782-3340 <br />