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7 <br />Social Media Scope <br />This section applies to any existing or proposed social media and online accounts created by City employees <br />during the course and scope of their work. This section does not govern personal use of social media during <br />work hours or personal social media sites. However, in accordance with the city’s social media strategies and <br />the employee resource guide, employees must exercise good judgement when using personal social media to <br />not bring negative publicity or discredit to the City of St. Anthony or its employees. This applies to all full-time <br />and associate employees, temporary employees, and interns. <br />Social Media Content <br />The City of St. Anthony social media content must support our strategic goal to promote the good things <br />happening in St. Anthony Village. The objective for our social media is to elevate local interest and community <br />pride, support the City’s key messages, and highlight our City for potential new business owners and residents. <br /> <br />Our Key Objectives: <br />• Share city news in real time <br />• Prioritize key messaging <br />• Educate residents on events and initiatives <br />• Humanize what we do <br />• Incorporate videos and behind the scene perspectives to share community stories <br /> <br />Examples of appropriate content include: <br />• City Events and Announcements <br />• Public Education <br />• City of St. Anthony policies, views and activities <br />• New developments being proposed for St. Anthony <br />• City programs and services <br />• Partnerships with city organizations and school district <br />• Ways the city is trying to attract new businesses, residents and visitors <br />• Crisis situations (weather, fires, derailments, terrorism, property damage, etc.) <br />• Adverse weather conditions <br />• Press releases <br />• Recruitment of personnel <br />• Community Events and Announcements <br />• Public Hearing notices <br />• Ordinance updates <br />• Promotion of city, county, state and national sustainability events and initiatives <br />