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Voyageur Services 10 <br />Comparative Analysis of Local Demographics Versus National <br />Cannabis Consumption Trends <br />Demographic makeup aligns with national cannabis sales <br />Market Insights <br />14 <br />36 <br />23 <br />27 <br />17 <br />46 <br />24 <br />13 <br />50 <br />45 <br />40 <br />35 <br />30 <br />25 <br />20 <br />15 <br />10 <br />5 <br />0 Gen Z Ages 18 - 26 Millenials Ages 27 - 42 Gen X Ages 43 - 58 Baby Boomers Ages 59 - <br />77 <br />% of St. Anthony <br />Population <br />% of US Total Cannabis <br />Sales by Age GroupAge Distribution Comparison <br />Target Customers <br />•St. Anthony and the surrounding areas, <br />including the University of MN and <br />Northeast, have a higher proportion of <br />millennials and other cannabis consuming <br />age groups <br />• 37% of U.S adults are ‘current customers’ – <br />those who use at least annually and plan to <br />use cannabis again in the future <br />•43% of current consumers say a brick-and- <br />mortar dispensary is their primary source <br />for cannabis <br />Source: US Census Bureau, 2022 <br />Headset Demographics Report, 2023 <br />20