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Marketing Strategies for Cannabis Dispensary <br />Voyageur Services 31 <br />Leverage compliant tactics for engagement and growth <br />Solution: Distribution and marketing <br />Loyalty and <br />Referral <br />Programs <br />Develop a loyalty program that <br />rewards repeat customers <br />Content and <br />Education <br />Produce quality cannabis content, <br />through newsletters, email list and <br />a blog on the dispensary’s website <br />Target Local <br />Advertising <br />Implement local advertising <br />through permissible mediums like <br />billboards, print media, and <br />community events <br />Community <br />Engagement <br />Utilize local events, educational <br />workshops, and partnerships to <br />increase brand visibility <br />Organic SEO <br />Focus on optimizing web content <br />for search engines to enhance <br />online visibility, also a strong <br />Google My Business listing <br />encouraging reviews <br />Social Media <br />Engage customers through regular <br />updates and interactive content on <br />platforms like Instagram and <br />Facebook, adhering to platform <br />guidelines <br />41