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March 18, 2025 Page 2 ANALYSIS 1. Background The applicant proposes to upgrade their current ground sign at the subject property along Belden Drive between 33rd Avenue NE and Hilldale Avenue: The new sign would be located in the existing structure and base, but would replace the current changeable copy message area with the digital display. No external dimensions would change. The Dynamic Display will be 12 square feet (6 feet wide by 2 feet high), which is significantly less than 35% of the total allowable 150 square feet in the ROS District. The total sign display area, including both the digital and non-digital surface, appears to be less than 20 square feet, well within the allowance of 34 square feet for ground signs. 2. Dynamic Displays for institutional (or “quasi-public”) uses in the R-1 District are further subject to these additional requirements: • Percentage of allowable sign area for district: 35% • Minimum duration of continuous image: 8 Seconds • Transitions: Image changes must be instantaneous, without special effects or gradual transitions • Messages: Must be complete with each image, not continuing in context or intent to the next images • Color: Must be monochromatic against a solid black background The physical dimensions of the proposed sign are within all requirements of the relevant zoning restrictions. The operational aspects (transition, duration, messaging, and color) are ongoing regulatory requirements of the sign. The zoning ordinance requires such signs to be no closer than 15 feet to the curb. From aerial photography, the sign location appears to be approximately 22 feet from the curb line of 33rd Avenue, meeting the location requirement. 3. Applicable Code Sections. Title XV Land Usage, Chapter 154 Zoning Code, Section §154.243 establishes the process and findings required for consideration of Conditional Use Permits.