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TOBACCO INDUSTRY TARGETING <br />2X <br />MN young adult nonsmokers <br />who receive tobacco <br />coupons are twice as likely <br />to become smokers. <br />About 50 percent of MN smokers <br />have used tobacco coupons or <br />promotions in the past year to <br />save money on cigarettes. <br />A third of adult smokers <br />use tobacco coupons <br />or discounts every time <br />they see one. <br />THE FACTS ARE . . . <br />Tobacco companies spent <br />$8.7 BILLION in 2022 to reduce <br />the price of cigarettes and smokeless <br />tobacco for consumers. <br />COUPONS HINDER SMOKERS’ <br />ATTEMPTS TO QUIT. Minnesota adult <br />smokers who redeemed cigarette coupons <br />were much less likely to quit smoking than <br />those who didn’t use coupons. <br />DON’T DISCOUNT <br />KEEPING TOBACCO PRICES HIGH <br />IS THE MOST EFFECTIVE WAY TO <br />HELP PEOPLE QUIT & PREVENT <br />YOUNG PEOPLE FROM STARTING <br />TO USE TOBACCO. <br />When prices are higher, tobacco use decreases, <br />especially among youth and low-income smokers. <br />Tobacco companies use coupons and retail <br />promotions to lower the price of products. <br />Price promotions are so targeted to smokers, they <br />are nearly invisible to the general public and allow <br />the tobacco industry to avoid regulations. <br />MY LIFE 35