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Key Citations for Price Discounting and Minimum Price • Keeping tobacco prices high is the most effective way to help people quit and prevent young people from starting to use tobacco. (1, 2) • When prices are higher, tobacco use decreases, especially among youth and low-income smokers. (3, 4) • Tobacco coupons and discounts make it more likely young people will smoke and less likely current smokers will quit. (7, 8, 11) • Young adults, women, and African Americans are more likely to use tobacco coupons or promotions. (8, 9) • The tobacco industry uses coupons to keep prices low. (12, 13) • Tobacco companies spent $ 8.7 BILLION in 2022 to reduce the price of cigarettes, smokeless tobacco, and e-cigarettes for consumers. (12) 1. U.S. Department of Health and Human Services (2014). The Health Consequences of Smoking— 50 Years of Progress: A Report of the Surgeon General. Atlanta, GA: U.S. Department of Health and Human Services, Centers for Disease Control and Prevention, National Center for Chronic Disease Prevention and Health Promotion, Office on Smoking and Health. 2. Institute of Medicine (1998). Taking Action to Reduce Tobacco Use. Washington, D.C.: National Academies Press. 3. Levy, Chaloupka & Gitchell (2004). The effects of tobacco control policies on smoking rates: a tobacco control scorecard. J Public Health Manag Pract; 10(4):338-53. 4. Chaloupka, Yurekli & Fong (2012). Tobacco taxes as a tobacco control strategy. Tobacco Control; 21:172-180 7. Choi & Forster (2014). Frequency and Characteristics Associated with Exposure to Tobacco Direct Mail Marketing and Its Prospective Effect on Smoking Behaviors among Young Adults from the US Midwest. American Journal of Public Health; 104(11), 2179-2183. 8. Choi, et al. (2013). Receipt and redemption of cigarette coupons, perceptions of cigarette companies and smoking cessation. Tobacco Control; 22(6): 418-22 9. White, et al. (2006). Cigarette promotional offers: Who takes advantage? Am J Prev Med; 30(3):225–231. 11. Slater, et al. (2007). The impact of retail cigarette marketing practices on youth smoking uptake. Archives of Pediatrics & Adolescent Medicine; 161(5):440-45. 12. U.S. Federal Trade Commission (FTC). Cigarette Report for 2022. U.S. Federal Trade Commission; 2023. 13. Chaloupka, et al. (2002). Tax, price and cigarette smoking: evidence from the tobacco documents and implications for tobacco company marketing strategies. Tobacco Control; 11(suppl 1): i62-i72. A full list of citations can be found at: https://dontdiscountmylife.org/wp-content/uploads/2019/01/Price-Discouting-Fact-Sheet-Citations.pdf 37