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6/20/2025 <br />8 <br />UNDERSTANDING CANNABIS: SALES POTENTIAL <br />Why PopularNotes on Sales VolumeShare of Total SalesCategory <br />Can help with stress, mood, or sleep. Easy to start with <br />small doses and gradually find what works for each <br />customer <br />High Volume48%Flower/Botanicals <br />(Bulk & Pre-Roll) <br />Many beginners prefer because they do not involve <br />inhaling. Appealing because they feel more like a wellness <br />product. Often used for relaxation, anxiety reduction, sleep <br />Great for new users; slightly <br />lower due to processing costs <br />17%Edibles <br />Especially approachable for older or wellness-first <br />customers because there is no high and no ingestion. <br />Designed to help with localized pain or inflammation for <br />sore joints and muscles. <br />Low volume, but strong <br />wellness positioning <br />0.6%Topicals & Tinctures <br />Offers targeted relief for pain, inflammation, and skin <br />conditions <br />Smaller user base, strong <br />profitability <br />6%Concentrates <br />Cannabis concentrate known for purity, potencyHighest Margins28%Live Rosin <br />Potential use includes relief from anxiety, insomnia, pain <br />and depression. <br />Usually low volume; depends <br />on product format <br />Varies widelyCBD <br />OUR CONCEPT <br />More than just a retail store, our cannabis space will feature: <br />•A modern retail area offering high-quality, carefully selected products <br />•A gathering space designed for community engagement, education, <br />and events <br />•A beverage space offering THC-infused and non-alcoholic options for <br />a relaxed, social experience <br />OUR VISION FOR THE CANNABIS STORE <br />Education is key to breaking the stigma around cannabis. <br />Our vision is to create an upscale, vibrant, and welcoming <br />space that serves as a trusted, local source for the safe <br />sale and responsible enjoyment of cannabis products. <br />TRUST. EXPERTISE. SERVICE. COMMUNITY. <br />15 <br />16 <br />52