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11/6/2025 <br />2 <br />CONSUMPTION TRENDS / OUTLOOK <br />Mid-Year Data and Trends <br />Purchasing Habits: Inflation influence <br />THC/CBD beverage sales continue to climb <br />THC/CBD category has taken market share from <br />Spirits, Wine and Beer even though gross profit <br />percentages in those categories remain unchanged <br />Sales Decrease of 4.4% <br />Gross Profit Decrease of 4% <br />Operating Expense Decrease of 1% <br />Net Profit Decrease of 7.3% <br />Shifting Demographics & Consumption <br />Gen Z and Millennial consumers continue to moderate <br />alcohol consumption – nearly 2/3 plan to drink less in 2025. <br />62% of adults under age 35 say they drink compared to <br />72% just 20 years ago <br />54% of Americans, as of July 2025, said they drink alcohol; <br />down from 8% since 2023 (Gallup) <br />Cannabis use increased to 17% in 2025, especially age 30- <br />44, with users increasingly turning to edibles (Civic Science) <br />Non-alcoholic beverage market growth of 5.9% from 2024 <br />to 2025 (Business Research Company) <br />MINNESOTA INDUSTRY NEWS <br />Industry <br />Cannabis and State Regulations <br />THC/CBD Labeling Requirements <br />THC Licensing Requirements <br />Medical Cannabis Dispensaries licensed to sell <br />non-prescription Cannabis products <br />National Cannabis regulations and impact on <br />Minnesota <br />MN Star Tribune / October 2, 2025 <br />MPR News / September 17, 2025 <br />9