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CC PACKET 05262026
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CC PACKET 05262026
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5/22/2026 3:01:51 PM
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5/22/2026 3:01:09 PM
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WHY RENOVATE & REBRAND <br />Renovation Strategy <br />•The Situation: <br />•Dated store experience, last remodel 20+ years ago <br />•The markets changing – innovation, consumer <br />trends & new categories <br />•The Opportunity: <br />•Create new, engaging environment that encourages <br />browsing, gathering and return visits <br />•Upscale merchandising strategies & aesthetic <br />•Community gathering space, The Village Square <br />•Expand cannabis retail into Marketplace Location <br />Rebrand Opportunity <br />•Reimagine our brand with fresh energy, inclusive <br />values, and new customer growth <br />•Honor the Muni legacy and build on the heritage of <br />Saint Anthony Village Wine & Spirits <br />•Goal: <br />•Better serve the community <br />•Modernize our customer experience <br />•Change consumer expectations <br />•Position the business for long-term growth <br />The Village MUNI is more than a retail <br />store; it’s a community hub. <br />A place where connection thrives <br />through tasting events, product <br />demonstration, seminars and learning <br />sessions, and group meetings focused <br />on wellness and community. <br />Shop smart. Shop social. Shop local. <br />When you shop with us, you support <br />more than great taste — you invest in <br />your neighborhood. 100% of our <br />profits go back into Saint Anthony <br />Village, supporting parks, public <br />services, and the local <br />quality of life. <br />Welcome to The Village MUNI <br />Where Tradition Meets Transformation — honoring legacy while <br />embracing innovation. <br />Rooted in Legacy. Built on the heritage of Saint Anthony Village Wine & Spirits. <br />Curated Selection.Premium wine, spirits, beer, THC, cannabis, and <br />non-alcoholic beverages. <br />Quality First. Every product handpicked for exceptional taste and experience. <br />Expert Guidance. Staff are trained, knowledgeable, and passionate about helping <br />you find the perfect item. <br />Lifestyle Focused. Recommendations tailored to elevate your occasions and <br />complement your life. <br />Looking Ahead. Reimagined with fresh energy, inclusive values, and a new <br />customer generation in mind. <br />Welcome to The Village MUNI <br />THREE STORES. ONE BRAND. <br />parks, public <br />cal <br />44
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