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IoT <br />● 2016 largest employer stopped production (6,000 employees, + 4,000 related jobs) <br />● Nokia/Microsoft goodwill and low-cost sale of complex <br />● Heritage of innovation; radio, computer, electronic, Nokia <br />● Salo and investors bought complex with idea of creating business/research/education hub <br />● Campus for small business companies, supported by central administration of spaces, <br />● Started with idea of IT related, today draw from many industries <br />○ Ioncore - ev battery production <br />○ Micropower - produce laptops for trucks <br />○ Cencorp - automation line <br />○ Varha - elder care home > 200 employees <br />● IoT Business Model <br />○ 4 employees responsible for property management, leasing, client service, <br />IT/Communications <br />○ 3200 campus mentors <br />○ 1M sq ft <br />○ 1 restaurant (high ratings in local paper) <br />○ Health services area <br />○ 4-tiered rental; <br />■ Entry: E140/month, space with cubicles, coffee, basics <br />■ Office: space with doors, kitchen <br />■ Headquarters: space tailor-made <br />■ Education / Data Center <br />○ 62% leased out <br />○ E1M profit in 2025 <br />○ 3-year break even (original assumption 7-year) <br />○ On Net Promotor Score (NPS) IoT is 82 <br />○ Critical Success Factors: <br />■ close customer relations <br />■ Full-service in-house (basic, celebrity, leisure and parties <br />■ Successful entrepreneurs/sales heading Marketing Strategy in region <br />○ Marketing strategy: On behalf of half of Finland <br />■ Geographical proximity within 2 hour commute <br />■ 3 spear heads <br />● ICT & Digitalization <br />● Clean Technology <br />● Bio and Circular Economy <br /> <br />Nokia Key Learnings <br />● Rapid action following closure to capitalize on skilled resources to attract new business <br />(desire to keep ICT innovation) <br />● Public / Private partnership to envision way forward, <br />● City + critical partners (investor, bank, IT) <br />● Former Mayor, key industry leaders, ICT entrepreneurs responsible for fast action <br />● Economic development strategy focused on business and emphasizing Salo location & <br />skilled workforce <br />● Highly motivated and skilled marketing team <br />● 6-7 years prior to Nokia closing (2007-2015), there were hints of changing business <br />model; Nokia switched from local sourcing to global sourcing <br />● Started with focus on ICT (what we know) and expanded to variety of industry (battery <br />production, University, eldercare) <br />Fire & Rescue <br />25