CC PACKET 11222005 - Laserfiche WebLink

Home Browse Search

MI envelope enclosed to assist in obtaining a strong response. In addition we will also conduct personal interviews (up to ten) of key decision makers in Saint Anthony Village. Survey Instruments We will develop both survey instruments in collaboration with the key staffof Saint Anthony Village. The surveys will be scrutinized lot objectivity and for their ability to gain answers to all questions at hand. After the surveys are approved, we will move to field-testing. Data Collection Telephone interviews will be the data collection method for the residential study. Trained interviewers in a supervised setting using a computer-assisted telephone -interviewing program will conduct all interviews. The written surveys for the businesses will be tabulated upon their return by mail. Interview Selected Users We will conduct personal interviews with up to ten (lo) r'e'presentatives from the village departments, school districts, medical, and other institutional users in Saint Anthony Village. These users may have significant unroof needs; therefore, determining their requirements is important. Given this, it is not recommended to solely rely on it survey, or to solely rely ou interviews to estimate the market potential. Data gathered in this stage can be further leveraged at it later time for marketing purposes. Results will yield qualitative data. Analysis of Data Upon completion of the data collection processes, we will conduct a thorough analysis of all data and create an in depth report of findings, conclusions and recommendations for application of the findings. Our general analysis will focus on discerning patterns and trends. In addition, we will individually examine any subgroups of interest (e.g, demographics) to illuminate areas of similarities and differences. Statistical tests appropriate to the research questions and format of data will be used to identify significant relationships between variables and significant differences between subgroups. We will also code and tabulate any open-ended responses. Reporting Research Results We will synthesize all studies to yield the findings, present conclusions and make recommendations for fixture courses of action relating to current and future demand for telecommunications and broadband services in this market area. We will prepare it complete client package for every study conducted that includes findings, condensed conclusions, and a fill set of recommendations for a wide range of management, marketing and communications strategies. We find it can be helpful to make both preliminary and final presentations of findings, in case additional questions arise from the initial meeting that can be explored through alternative forms of analysis. In addition, we will be available for consultation and an insight after each study is completed.