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Substantial Government <br />Interest <br />The main substantial government <br />interest recognized by the Courts are: <br />♦ traffic safety <br />♦ aesthetics <br />Rules for Regulating Signs <br />❑ Do not regulate based on content. <br />❑ Do not favor commercial speech over <br />non-commercial speech. <br />❑ Restrictions on signs must accomplish <br />a substantial government interest and <br />be no broader than necessary. <br />53 <br />2 <br />