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63 Subd. 55. Rotating Sign. A sign or portion of a sign which turns about on can axis. Subd. 56. Setback, Front. The minimum horizontal distance permitted between the public right-of-way and a structure on the premises. In instances in which a property fronts on more than one (1) street, front setbacks are required on all street frontages. Subd. 57. Setback, Rear. The minimum horizontal distance permitted between the property line opposite the principal street frontage and a structure on the premises. Subd. 58. Setback, Side. The minimum horizontal distance permitted between the side lot line and a structure on the premises. Subd. 59. Shinnmering Signs. A sign which refects an oscillating sometimes distorted visual image. Subd. 60. Shoppin Cp e11te1'. Any shopping center as defined in Section 1635.05, Subd. 8. Subd. 61. Sign. Any letter, word or symbol, poster, picture, statuary, reading matter or representation in the nature of advertisement, announcement, message or visual communication, whether painted, posted, printed, affixed or constructed, including all associated brackets, braces, supports, wires and structures, which is displayed for informational or communicative purposes. Subd. 62. Sign Surface Area. The area in square feet of the sign including both sides upon, against, or through which the message of the sign is exhibited. Subd. 63. Sign Structure. Any structure including the supports, uprights, bracing and framework which supports or is capable of supporting any sign. Subd. 64. Site. A plot or parcel of land, or combination of contiguous lots or parcels of land, which are intended, designated, and/or approved to.function as an integrated unit. Subd. 65. Street. A public highway, road, alley or thoroughfare. Subd. 66. Stringer. A line of string, rope, cording, or an equivalent to which is attached a number of pennants. Subd. 67. Strip Mall. Any group of four or more occupant retail or service establishments on one or more contiguous tracts of land in single ownership, compromising 7,500 to 75,000 square feet of floor area with parking provided on the tract or tracts of land for use in common by patrons. Subd. 68. Suspended Sign. Any building sign that is suspended from the underside of a horizontal plane surface and is connected to this surface. Subd. 69. Total Site Signage. The maximum permitted combined area of all freestanding and wall identification signs allowed on a specific property.