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35 <br />character having a width of 18 inches, and would yield 153 iuohes--or,19 ladies beyond the <br />S ize of 5 x 12 sigal <br />It is our position that the flexibility fbr a .long and Bartow sign should not be restricted by <br />the ordinance and should instead be regulated through the Conditional Use process. Given the <br />above example, there may be situations where a 4 x 15 foot sign conveying a horizontal phrase <br />may be appropriate and desirable, however, limiting such sizes at the ordinance level seems off- <br />putting <br />ffputting and unduly burdensome, considering the formalistic process for those situations where it <br />should lie appropriate. Where a particular plan seeks to use such a large horizontal sign, it can be <br />considered and discussed by the Commission at that tinge and on the merits of such a plan, <br />However, given the spaces and distance under, examination, a 5 x 12 foot sign for a horizontal <br />message is not beyond reasonable --and any particular use would, again, be subject to the <br />Conditional Use process, <br />i. Aggregate sign area cannot exceed 15% of the fence or wall area surrounding the <br />fieldora cumulative o 500 square loot total whichever is less: d, <br />This section makes the Ordinance Amendment consistent with other sign ordinance <br />provisions restricting total. signage space to a percentage of the wall area, mid the additional <br />portion (added verbally at the April 21, 2009 meeting) adds a further limitation to the size of the <br />signs in question. <br />This provision would allow ten 50 square foot signs (which, in a 5x10 dimension variety, <br />would cover 100 feet of horizontal space—or substantially less than 1/3r1 of the entire outfield <br />horizontal fenceline of baseball field and significantly less than 1/6it` of the total outfield wall <br />area—and less than 35 yards worth of space along the football field fence). <br />It is our position that the 500 square feet limitation is a condition best added its part of a <br />conditional use, as, in some instances, signs may serve to block the visibility of other signs from <br />public areas. In the case of Irondale High School, community -sponsored signs encircle the entire <br />football stadium and those block the view of signs on the other end of the field from those <br />outside the stadium. Failure to leave this option open for a conditional use permit could result in <br />an inability to even considor this potentially desirable' feature from ever occurring. <br />j. Signs must be of a temporary nature (Sims may be displaved or up to six months <br />per calendar veari. <br />This provision ensures that no erected sign will be permanent or be posted year rotund. <br />Such a feature will ensure the signs remain temporary in nature and, again, prevent these from <br />being "billboards". <br />It is our position that either phrase is appropriate, but we suggest that the latter phrase <br />may be more precise and "clean" and present a time limit as to the maximum posting of any sign <br />in a calendar. Again, it should be noted that further limitation as to a time limit could occur as a <br />part of the Conditional Use process—which could, for example, limit any sign posting to August <br />through November for purposes of the football field. <br />