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13 <br />staff that does nothing but cable franchise renewal negotiations. As a result, the company's renewal staff and <br />attorneys are very knowledgeable about the law and how to use it to the company's advantage. Success on the <br />local government's side depends on having equally knowledgeable staff and legal counsel, devoting adequate <br />resources to the renewal process and maintaining a united front. Sharing the cost of the staff, as well as the <br />consultant expertise for the technical compliance review and needs ascertainment, has always made sense, but, <br />in these difficult economic times, it is even more important. Further, having a number of cities (and their cable <br />subscribers) on the local government side of the table provides more leverage against the attempts by Comcast to <br />eliminate or diminish its franchise obligations. <br />Why does Comcast need a cable franchise? <br />As a cable provider, Comcast is required by both federal and state law to secure a franchise from the local <br />government —typically a city, but the franchising authority can also be a collection of cities or a county —in order <br />to provide cable television service using public rights-of-way. This franchise allows the cable provider to build its <br />cable network in the public rights-of-way without having to negotiate with every property owner. In return for a <br />franchise to use the rights-of-way, which are scarce and valuable public property, the cable provider pays a <br />franchise fee, capped by federal law at 5% of gross revenues, and usually has obligations to provide channel <br />capacity and financial support for public, educational and government access channels and to provide an <br />Institutional Network for local government use. <br />Why should we bother with franchise renewal when all television is moving to the Internet? <br />Although a lot of video, including many traditional television programs, is now available over the Internet, <br />it will be many years before all television programming currently distributed via cable and satellite providers is <br />available over the Internet. In fact, there is some concern that the Internet as currently structured does not have <br />enough capacity to handle that volume of video programming. Further, to date, we are not seeing any of the <br />traditional programming networks abandon cable and satellite distribution, and new programming networks — <br />including the recently introduced Oprah Winfrey Network (OWN) —are still being developed and introduced for <br />cable and satellite distribution. So, given the state of the industry, technology and the market, local franchising <br />authorities and cable providers must work with the laws and regulations that are currently in place. <br />Can a renewal request be denied? <br />Yes, both legally and practically. Although most communities do eventually renew the incumbent cable <br />operator's franchise, several communities have successfully denied renewal. The Cable Act permits a community <br />to deny renewal if past performance has been inadequate; or if the incumbent operator is legally unqualified or is <br />unwilling or unable to devote the necessary technical skills and financial resources to the community; or if the <br />operator is unwilling to reasonably satisfy the future, cable -related needs and interests of the community <br />considering the cost of meeting those needs and interests. <br />The operator says everything a local franchising authority asks for will be passed through to subscribers in rates <br />Is that true? <br />Not necessarily. In rate regulated franchise areas (such as the NSCC's member cities), an operator can pass <br />through increases in its external costs to subscribers. Some franchise requirements, such as PEG and franchise fee <br />requirements, are external costs, but not all are. In addition, because the operator is only entitled to pass through <br />the increase in those costs, renewal franchise requirements do not necessarily result in rate increases, depending <br />in part on what was required under the prior franchise, the length of the prior franchise, and the operator's <br />recovery schedule. <br />January 17, 2011 <br />