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01 J STAFF REPORT To: Mayor and City Council Jay Hartman, Interim City Manager From: Kim Moore -Sykes, Assistant City Manager Date: September 27, 2011 Subject: Comprehensive Sign Plan Update Review — St. Anthony Village Shopping Center, 2900 Pentagon Drive Background. Greg Kozulla of Kozulla & Associates is an architect working with the group of owners of the St. Anthony Shopping Center. The owners are proposing to update the look of the Center and Mr. Kozulla is consulting with the owners in this project. He presented information to the Planning Commission in a public hearing on September 20, 2011. There was no one in opposition to the proposal. Mr. Kozulla showed a proposed color rendering of what the Shopping Center might look like, which included new signs for the tenants, should they request them. He also stated the reasons that the proposed updated Sign Design was increasing the allowable square footage per lineal foot of right-of-way frontage. The St. Anthony Village Shopping Center received approval by the City Council in 1.989 for its Sign Plan and updated it and received approval in 2003. Mr. Kozulla is before the City Council with a request to approve the proposed update to the information on the technical aspects of the Shopping Center's current comprehensive sign plan. The owners are plannalg to renovate the facade of the stores in the Center and will give the individual tenants the opportunity to install new signs, but as stated in the 2011 Comprehensive Sign Plan, the tenants will not be required to install new signs. The tenants can reinstall their current signs, which are proposed to be grandfathered in until the tenant wants to install a new sign. The Updated Sign Plan for the Shopping Center includes the following changes: • Allow storefronts to have 3 SF of sign area per lineal foot of frontage with the total signage not to exceed 15% of the total wall area. • Storefronts that exceed 60 feet in length can have a maximum of sign area of 300 SF of sign area but shall not exceed 15% of the total wall frontage. • Multiple rows of signage text shall be permitted and will be calculated individually but the total SF sign area shall not exceed 3 times the total lineal tenant frontage or 15% of the total area of the wall. • Signage logos will be included when calculating the maximum sign area. • All new tenant wall signage will be single wall mounted facing the public street. Raceway color will match the color of the building background on which the raceway is mounted. Profiles, letter size, font, color, etc., will require property owner approval in prior to submission to the City. • Color of channels and channel letter inserts and letter font shall be determined by tenant with selection open to all colors and fonts available by signage fabricators. • Channel letter size will range from 24" minimum letter size to 48" maximum letter size. • Owner shall have the option to operate lit signs, including pylon sign and future ground sign, such that there is no hourly operation restriction and will be able to operate on a 24/7 basis. C:\Docuntents and Settings\barb.sueiulocal SettingsUemporary Internet Files\Content.Outlook\F4MUOQR9\09702011 Sign Plan st anthony shopping center stf rpt.doc09702011 Sign Plan st anthony shopping center stf rpt