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Twitter <br />�01�10w'me`•_ <br />SAV Wine and Spirit: ,s' <br />Twitter is another social media we decided to use. <br />• We can find our customer base <br />• Observe business environment and competitors <br />• Provides real time information: Connect with current events <br />• Connects Customers to website <br />• Twitter/Facebook connection <br />Metrics <br />• How to measure Awareness? <br />• Beer Advocate Digital Banner Campaign: Impressions <br />• Facebook Page: Fans <br />• Foursquare: Check -ins <br />• Facebook Adwords: Impressions <br />• Google Adwords: Impressions <br />• Twitter: Followers and Relweets <br />103 <br />15 <br />