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Client: 105 <br />Mike Larson <br />mike.larson@.ci.saint-athony. mn. us <br />612-782-3455 <br />Project: Saint Anthony Village Wine and Spirits Proposal <br />Prepared by: Alex Arnott, Katie Kleeberg, Denise Bouba <br />Statement of Background: <br />Saint Anthony Village (SAV) Wine and Spirits is a chain of municipal liquor stores owned by the city of <br />St Anthony Village. Presently Saint Anthony owns and operates two liquor stores and they are currently not <br />looking to expand. Saint Anthony Village Wine and Spirits have been serving the Saint Anthony Village <br />Community for over 60 years. SAV has also been awarded multiple awards for their wide selection of rare <br />micro -brewed beers. SAV aims to control the sale of beverage alcohol to minors and intoxicated persons while <br />simultaneously generating revenue for the community. <br />Marketing Objectives: <br />Primary Objective: Increase *internet traffic on Saint Anthony Village Wine and Spirit's website. <br />Implementation: <br />• Social Audit of SAV's online social media presence <br />• Improve user experience of social media mediums and SAV website <br />• Integrate social media platforms with SAV website <br />• Develop digital banner search engine optimization campaign that directs users to the SAV website <br />*Client has revealed a preference to avoid print advertisements and focus on the internet as a medium <br />Target Audience: Twin City residents aged 21 years and older. <br />Message Theme: <br />Saint Anthony Village Wine and Spirits offers a wide selection of wine and beer as well as friendly customer <br />service. <br />Support: <br />Lillie News Reader's Choice Awards: <br />• 2004 Best Wine Selection • 2001 Best Wine Selection <br />• 2003 Best Beer Selection • 2000 Best Wine Selection <br />• 2002 Best Beer Selection • 1998 Best Liquor Store <br />Constraints: Because SAV is government owned, it is important to mitigate defamatory remarks on all social <br />mediums. <br />