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Hy Council Regular Meeting Minutes June 12, 2012 Page 10 2 Motion carried unanimously. 3 4 5 B. St. Anthony Wine & Spirits Presentation. Alex Arnott and Katie Kleeberg presenting. 7 Liquor Operations Manager Larson introduced Bethel College students Katie Kleeberg and Alex 8 Arnott who did an internship for liquor operations on social media. 9 10 Mr. Arnott provided background information regarding their project for St. Anthony Village 11 Wine & Spirits and reviewed the municipal liquor store's current marketing efforts and ways to 12 create more revenue for the City from its liquor operations. 13 14 Ms. Kleeberg discussed the liquor operation's competitors and market research and stated they 15 used the website PRILM as a platform for this project. She reviewed current customers and 16 demographics which show the 21-31 age group with the highest use and this age group 17 represents savvy social media users. 18 19 Mr. Kleeberg stated that social media provides great ways to target the liquor operations' 20 audience and reviewed the marketing plan developed with a primary objective to increase 21 awareness by utilizing social media and digital marketing efforts. She indicated that social 22 media is a free source of marketing and would promote the City's liquor operations on various 23 media including Twitter, Facebook, and Foursquare. She described how the various social media 24 can be used and stated that they claimed the liquor operations' Facebook account and updated 25 the page with pictures, information, and statuses. She also presented a picture of the liquor 26 operations new website and noted there has been an increase in people visiting the site. 27 28 Mayor Faust expressed the City Council's thanks to Mr. Arnott and Ms. Kleeberg for their work 29 on this project. 30 31 C. Resolution 12-055. Ordering Preparation of Feasibilityport for the 2013 Street and 32 Utility Improvements. Todd Hubmer, WSB & Associates, presenting. 33 34 City Engineer Hubmer presented the proposed 2013 street and utility improvement project and 35 discussed the City's method for selection of street and utility projects. Ile stated the 2013 street 36 and utility improvement project is located on Edward Street from 35°i Avenue to 36°' Avenue as 37 well as 36°i Avenue from Roosevelt Street to Silver Lake Road. He then reviewed the project 38 schedule and noted the first public information meeting will be held in July. 39 40 Motion by Councilmember Roth, seconded by Councilmember Gray, to approve Resolution 12- 41 055; Ordering Preparation of Feasibility Report for the 2013 Street and Utility Improvements. 42 43 Motion carried unanimously. 44 45 D. Ordinance 2012-05 • An Ordinance Amending St. AnthonCity Code Section 30.17; 46 Absentee Ballot Board. Mark Casey, City Manageypresenting.