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MINUTES <br />City Identity Workshop <br />December 15, 2011 at 7PM <br />PRESENT: <br />Planning Commission: Arcand, McRoberts, Rosenquist <br />EDA: Denaway, Arcand, Bever, Graff, Klein, Puleo, Miron <br />City Council: Klein, Petryk, Weidt, Haas, Miron <br />Parks Commission: Windish <br />STAFF PRESENT: Bryan Bear, City Administrator <br />Dennis Fields, Community Development Assistant <br />Rachel Juba, Planner <br />Shayla Syverson, Parks Planner <br />City Identity Workshop <br />Planning Commissioner, Ron McRoberts, opened with an introduction on how the topic of City <br />Identity started. He stated that the topic first began at the Planning Commission when talking <br />about long term planning along the northern portion of Highway 61. McRoberts felt that the <br />City needed an image or identity to help focus or gain attraction to Hugo. <br />Planner, Rachel Juba, gave a presentation to the commissions. She showed slides of other Cities <br />known identities including sports teams, physical features, architectural achievements and many <br />others. <br />There were several discussion topics that arose during the discussion. Some of those topics <br />included: <br />- Equestrian background and other horse operations <br />- Hugo's close vicinity to the Twin Cities <br />- Economic slowdown <br />- Focusing on many things the City does well, instead of one identity <br />- Promotion and marketing of the City <br />The discussion ended with many commissioners asking how we can promote and market the <br />City. The focus of marketing tended to be more toward commercial businesses. Many people <br />agreed that marketing some of the City's benefits could attract new businesses. <br />The meeting adjourned at 9PM. <br />Dennis Fields, Community Development Assistant <br />