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Identify Target Business Market <br /> Based on the strengths and weaknesses identified for the City, the target <br /> business market should be identified. Criteria should be established for desirable <br /> businesses, including type of business, size of business, quality of business, type <br /> of jobs, types of service. Separate parameters may be established for each <br /> market sector including office, retail, industrial and medical. <br /> So far, the EDA has discouraged the development of typical large, "big box," <br /> style retailers, but has encouraged the development of smaller neighborhood <br /> style shopping centers. The EDA has encouraged and has been successful in <br /> attracting manufacturing businesses that would create jobs that are desirable for <br /> much of Hugo's population. The EDA has also recommended that the City <br /> provide locations for many of the small home based businesses that are located <br /> in some areas of rural Hugo. Such an area would allow for significant outdoor <br /> storage of materials and lesser design standards to encourage the expansion of <br /> small businesses within the City. <br /> Guide Land Use for Target Business Market <br /> The Land Use Plan Chapter identifies locations for future industrial, retail, and <br /> office development. The land use plan should be used to guide new businesses <br /> to suitable land for new business development. Land is identified within the land <br /> use plan where businesses are likely to succeed with good access to <br /> transportation, utilities, and proximity to the workforce. The City's website is <br /> intended to become a resource for potential business owners who may wish to <br /> locate on developed property. On the website, available commercial land in the <br /> City will be listed, and through the listings, property owners may be contacted <br /> about available space for sale or lease. <br /> The City should provide areas for office and medical development that are <br /> distinct from retail areas. Due to the City's support of life-cycle housing, <br /> additional housing options are being provided for the senior population, which in <br /> turn is creating a demand for additional medical development. In addition, much <br /> of the new single-family residential development in the City is affordable only to <br /> those earning higher incomes. Many of the professionals now living in the City <br /> are creating a demand for professional office and service space. Identifying <br /> specific areas for medical and office development will also preserve prime retail <br /> space along high traffic corridors for retail development. The land use plan <br /> includes a category for "business park" development that will be well suited for <br /> office, medical, and light industrial uses along key transportation corridors. <br /> Market the City <br /> The City should market its strengths and opportunities to desirable businesses. <br /> Simply making the information available to the business community is the first <br /> Chapter 6 6-4 <br /> Economic Development Plan <br /> CHU-'g'-o <br />