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Business Retention and Expansion Program <br /> Hugo Business Association <br /> Marketing Action Plan <br /> • Attract Businesses and Residents <br /> o Community Amenity Showcase (Make list) Work with Parade of Homes(Brochures) <br /> o Promote the City of Hugo and the HBA at local and national trade shows <br /> ■ State Fair <br /> ■ Conventions <br /> ■ SBA <br /> • Entrepreneurial " Build your business in Hugo" / <br /> ■ Make HBA back drop �� „np. % n I�C(a�� <br /> • Promote the City of Hugo and Existing Businesses ' <br /> o Create new City of Hugo slogan <br /> o Sidewalk Sale Event <br /> ■ Residents Guide <br /> ■ Hugo business and HBA Business to advertise in the guide <br /> o "That's Hugo,Today' Business Showcase (Where you go, in Hugo) <br /> ■ HBA Highlight Segment <br /> • Help Provide Sponsorships to the HBA <br /> o Sports Teams <br /> o Create Sponsorship Program <br /> ■ On HBA website for businesses to access <br /> o National Night Out <br /> o Move Night in the Park(Parks Commission Event) <br /> ■ HBA to sponsor a movie night <br /> o Advertise in other Resident Guides <br /> • Bring in New HBA Members <br /> o Tri-fold Brochure on Benefits of being on the HBA Inviting other businesses to the <br /> meeting <br /> o Advertising <br /> o Promote the HBA and Hugo at other City Functions <br /> o Let businesses know that you do not have to be located in Hugo to Join <br /> o Change the name of the HBA <br /> ■ Hugo Area Chamber <br /> ■ Hugo Area Businesses Association <br /> o Merge with Centerville HBA <br /> o Attract Home Based Businesses <br /> o Membership Drive <br /> • Create Membership Value <br /> o Breakfast Networking Event (City still has$150 to go towards the event) <br />