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Access elnfo give participants the skills to coach a community Audiences typically involve citizens,government <br /> (www.accesse.info) through a successful BR&E program. officials and public agency staff. <br /> Building a better e-future for communities <br /> Access eCommerce and Access elnternet online Economic Impact Analysis Retail Analysis and Development <br /> guides and hands-on workshops help residents, Economic shocks or abrupt changes to an (www.extension.umn.edu/retalln <br /> small businesses, and workforce development economy can be just that-shocking! Knowing and Growing your Retail Sector <br /> groups learn to use the Internet to its greatest When a plant opens or closes or when natural or To improve a local retail economy,communities <br /> capacity.Access eCommunity and Access economic disasters blow through; local leaders need information and ideas. Retail Trade <br /> eBroadband online guides and discussions help want to make informed and proactive decisions. Analysis provides local sales data in an easy-to- <br /> communities see the benefits of high-speed The program provides four different types of understand format that informs plans for business <br /> Internet access and develop community-driven opportunities for community involvement in expansions or recruitment. A town can see how <br /> technology projects. economic planning.These vary from an initial it compares to other communities and understand <br /> three-hour workshop on economic trends to its retail strengths and opportunities. Small Store <br /> At Your Service: Working With deeper engagement such as extended economic Success Strategies stimulates discussion on <br /> Multicultural Audiences impact strategies. marketing,merchandising,customer service,and <br /> (www.tourism.umn.edu) business operation tips to compete in a big box <br /> Preparing Minnesota to give A+ customer Festival and Event Management (FM) world. Market Area Profile organizes data from <br /> service (www.tourism.umn.edu) multiple sources into a comprehensive <br /> At Your Service provides customer service Bringing solid management to Minnesota description of who shops in your community— <br /> concepts and strategies to meet the needs and festivals, fairs and events including purchasing power,lifestyle,and media <br /> expectations of Minnesota's increasingly diverse The FM Program provides continuing education habits. Roadside Advertising in a Digital World <br /> customers. Organizations and communities can for event staff and volunteers.Topics relate to helps communities use GPS technology to attract <br /> bring At Your Service to their customer service developing,managing and marketing festivals, new customers. <br /> representatives,or can train trainers in their fairs and events. Completion can lead to a <br /> organization. certificate recognized by the Minnesota Festival Tourism Development <br /> and Events Association. (www.tourism.umn.edu) <br /> Business Retention and Expansion Discovering community tourism potential <br /> (BR&E) (www.bre.umn.edu) Public Finance Education Our experienced team works with community <br /> Engaging community in economic (www.extension.umn.edu/PublicFinance/) and tourism leaders via customized workshops, <br /> development Improving the fiscal health of government facilitation and research services to assess, <br /> The Business Retention and Expansion Strategies Groups learn the fundamentals of government research and develop sustainable tourism as an <br /> Program brings local leaders and development finances across a range of available topics. In economic diversification strategy.The Tourism <br /> groups together to learn the needs and concerns the Public Value of Public Programs workshop, Assessment Program helps a community <br /> of local businesses. After deliberate research, participants learn the basics of public-sector discover its tourism potential. A series of <br /> communities can act to help businesses develop economics behind the public value strategy, assessments,consultations, and visitations assist <br /> close to home. The BR&E Toolkit is a pilot identify their organization's strength in creating the community to analyze its tourism <br /> program that provides training,tools and public value,and craft a public value statement. development potential. The process leads to real <br /> software that enable communities to build their Other workshop topics include property tax dialogue about the community's tourism assets <br /> own BR&E approach. BR&E consultant courses issues and tax policy on rural land use. and provides suggestions for their development. <br /> s <br />