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ABOUT THESE MATERIALS ARE WE SPEAKING THE <br /> This booklet is part of a set of materials on SAME LANGUAGE? <br /> Implementing Local Business Retention and Expansion <br /> Hisitation Programs,which includes the following: As you read these booklets,you will run into three terms <br /> frequently open to different interpretations. To avoid <br /> confusion,we encourage you to use the following definitions <br /> Brochures on BR&E Visitation Program for these terms: <br /> Three versions of a brochure are included with these materi- <br /> als. One gives a quick overview of the program. A second Community Economic Development is a sustained <br /> brochure is identical to the first,but with an additional community effort to improve both the local economy and the <br /> section explaining the roles of Task Force members. A third quality life by building the area's capacity to adapt to <br /> brochure is identical to the first brochure,but with a special global economic changes. <br /> section explaining how Volunteer Visitors participate. <br /> BR&E includes all community economic development <br /> efforts aimed at helping local businesses survive and grow <br /> Is It for Our Community? within the community. <br /> This booklet gives a more detailed overview of the program. The BR&E Visitation Program is an action-oriented <br /> process for learning about the concerns of local businesses <br /> and setting priorities for BR&E projects to address these <br /> Initiator's Manual for Starting New BR&E needs. These booklets focus on a BR&E Visitation approach <br /> Visitation Programs that has been field tested in many states and subjected to two <br /> The best people to organize a new BR&E Visitation major evaluation research projects. <br /> Program in a community are already the busiest people in town. <br /> While this program has tremendous benefits, it is also a lot of <br /> work. To overcome this dilemma,this study guide suggests <br /> efficient ways to use these materials to evaluate whether or not These booklets focus on the BR&E Visitation <br /> the program is right for a community,and if so,how to program. The BR&E Visitation program helps <br /> organize it effectively and efficiently. communities with their overall BR&E efforts -- <br /> a critical part of community economic <br /> development. A glossary of additional terms <br /> BR&E Visitation Video is found in Appendix A of the booklet Is It For <br /> This three part video includes a case study of a successful BR&E Our Community? <br /> Visitation Program,a segment which demonstrates how to visit <br /> firms,and a segment on follow-up. <br /> Using the Video to Introduce the <br /> Program and Train Volunteers <br /> This booklet provides tips on ways to use the video segments AUTHORS <br /> effectively. <br /> Scott Loveridge is extension associate professor at West <br /> Local Leadership Team Manual Virginia University,Morgantown,West Virginia. <br /> This booklet provides details for the local citizens who George Morse is professor and extension economist at the <br /> organize a community's BR&E Visitation Program. University of Minnesota,St.Paul,Minnesota. <br /> Visitation Coordinator Manual <br /> This booklet gives a step-by-step guide for whoever takes <br /> responsibility for organizing the visits to local firms. <br /> Penn State Printing Services <br /> 250, 8 M 4197 <br />