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Finally, businesses report Hugo as a 4. Address Highway 61 Access Issues good place to live. On a scale of 1 to 5, and Improve Downtown Hugo 5 being "excellent" and 1 being "poor", the average response to the question Priority Project#1: Market the "What is your overall opinion of Hugo as City of Hugo a place to live" was 4.16. A similar question, "What is your overall opinion Increased exposure can help of Hugo as a place to conduct business" businesses generate profits. Exposure earned an average of 3.79. to consumers, to other businesses, and to new business opportunities, for Overview of BR&E Projects for example, can all provide businesses Hugo with avenues to generate more revenue and greater profit. For some Profits are the key to the retention and businesses, the highest priority is direct expansion of firms. While the owners of exposure, through advertising or a business might be attracted to a place promotion, to the individual consumer. because it is a nice place to live or raise For other businesses, it's paramount to a family, a business can only survive if it gain exposure to other businesses that makes a profit. The same is the case may present an opportunity for for businesses that start in the business-to-business sales. Hugo community. The owners may be loyal to businesses could profit from greater the community, but if they cannot make exposure of the City of Hugo itself. their business profitable they will close or move it; they do not have a choice. Related Survey Results In a market economy, making a profit is Businesses in Hugo value small town the responsibility of business atmosphere and charm. When asked to management and its employees, not rate from a list of community features community groups, local or state which features have a positive impact, governments. However, the actions of no impact, or a negative impact on their these groups can sometimes help business, Hugo businesses awarded businesses become slightly more "small town atmosphere" an average of profitable. The priority projects outlined 1.34 (2.0 = very positive impact; 0 = below are aimed at helping businesses neutral), making it the most highly rated become more profitable and thus be community feature. "Freeway access" able to survive and grow in the (1.13) and "festivals and events" (0.79) community. rounded out the top three community features. None of the eighteen features Hugo BR&E Priority Projects received a negative score. The following four priority projects were Project Plans from the Committee: selected at the Task Force retreat held This project is based on several in Hugo on February 8, 2010. potential marking strategies that all 1. Market the City of Hugo relate to the City of Hugo and its 2. Create, Coordinate, and Encourage businesses. Each item falls under an idea for a marketing plan for the City Events that would consist of public relations, 3. Host Business and Breakfast advertising, and sales. There were Workshop(s) ©2010 Regents of the University of Minnesota. All rights reserved. 7