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Business friendly <br /> Taxes <br /> Fiscal shape of the City <br /> Showcase a letter from a successful business <br /> 4. How will our message be delivered? <br /> Develop a new section of the website to promote the City and better showcase the <br /> development opportunities. Have a short web address the directs people to the section of the <br /> website for E-marketing. <br /> Image Change? <br /> • Where is Hugo? <br /> • Growth in the last 5 years <br /> • Create awareness of Hugo <br /> • Broaden the view of Hugo <br /> • Help audience understand the development opportunities and the possible results <br /> ahead <br /> Establish a message or image (BRANDING HUGO) <br /> • Slogan <br /> • EDA/Marketing Logo??? <br /> E-Marketing <br /> Create consistent, efficient, and effective, communication tools with compelling messages <br /> • Deliver a message that the audience will care about in an interesting way. <br /> Improve speed for information to get to target market <br /> • Easy to read, catchy language, short readings <br /> • FAST!I I <br /> Build outreach to many audiences at a nominal cost <br /> • E-Newsletter (monthly) <br /> o Template for easy changes <br /> o Website, newspapers, ads <br />