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Improve speed for information to get to target market <br /> • Easy to read, catchy language, short readings <br /> • FAST!!! <br /> Build outreach to many audiences at a nominal cost <br /> E-Newsletter (monthly) <br /> o Template for easy changes <br /> o Website, newspapers, ads <br /> o Demographics <br /> o Community Profile <br /> o Rotate key components that make Hugo AWESOME! <br /> o Speak to media contacts and forward them to the E-Marketing page <br /> • E-Ads <br /> o Real Estate websites, Builder Association website, DEED <br /> • E-Videos <br /> o Tell the story of Hugo <br /> o Tour of the City <br /> o What's New n Q Cc vrn <br /> o Progress of Downtown U_ <br /> o State of the City Address <br /> 9 E-Presentations (powerpoints with voice over) <br /> o One stop shop <br /> o Growth of Hugo and growth projections <br /> o Census information <br /> Encourage regular updates of all the information in E-Marketing <br /> Provide links to other websites of companies or organizations that they will be working with <br /> during the development process. <br /> Collaborate with other City Departments for helpful information <br /> S. Timeline for Establishment? <br /> *Once established staff can work to develop the next level of messaging and reporting <br />