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2 <br /> Curriculum for Session One <br /> 1 . We need to provide a compelling first session that makes the decision to <br /> return to subsequent seminars an easy decision. We need to spend two <br /> hours on ideas that will provide a helping hand in getting new or <br /> additional business. We recommend that the first session be an overview <br /> by the main speaker for each of the three sessions and an introduction <br /> of each marketing topic for session one. <br /> To do list: <br /> * recruit a session leader to provide an overview of the three sessions, <br /> introduce the speakers and keep the meeting on time and focused <br /> * recruit a marketing professional to discuss the value of a marketing <br /> communications plan that includes brand awareness <br /> * recruit a newspaper editor to discuss the in and outs of an effective <br /> advertising plan <br /> * recruit a direct response marketing professional to discuss building a <br /> business with direct response ads <br /> * recruit a internet marketing professional to discuss the web and how a <br /> small business can leverage "Google" <br /> * recruit a local business person that will demonstrate the use of Google for <br /> their business <br /> 2.We need to create an environment in the meeting that encourages the <br /> attendees to attend the next weekly BNI meeting, the next HBA meeting <br /> and the next Hugo Economic Development Authority meeting to <br /> introduce themselves and give us their 60 second elevator speech. We in <br /> turn have to listen and learn about their needs <br />