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Multimedia Marketing.Campaign <br /> Strategic Plan <br /> 1. Define who is your target market?Are there any more? <br /> Developers, CEO's of Businesses, Builders, Real Estate Agents, Investors, and Companies that <br /> manage the development process for businesses and developers. <br /> Businesses looking for a new location or expansion <br /> 2. Do we want to target certain sectors? Should we do a need assessment? <br /> • Restaurants/ Food <br /> • Market Place h c��CJk qt', Gu Je" Lke c <br /> • Traditional Downtown Businesses LAI K.w.� ° !` `f <br /> • Industrial <br /> • Green Businesses ��riGl( Y11� <br /> • Medical �� �SS <br /> s <br /> • Business Incubators <br /> • Commercial / Retail <br /> 3. What do you want them to do/know? What information does a business owner want? <br /> Communicate the Present Features �e rte%" fG w"'-'K <br /> a <br /> Why come to Hugo —location value <br /> Census information *)o ��Le I" <br /> • Charts S Sse✓vLl"QI tA2 .. <br /> • Demographics 6 �,L� r� 11 ' <br /> The growth of Hugo in the last 5 years e (Du 5 <br /> Link to properties that are for sale and/or lease <br /> Traffic Counts <br /> Infrast are improvements in downtown <br /> One stop shop <br /> No park dedication fees for commercial / industrial development <br />