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• Help audience understand the development opportunities and the possible results <br /> ahead <br /> Establish a message or image (BRANDING HUGO) <br /> We need to figure our image/identity, first <br /> • Slogan <br /> • EDA/Marketing Logo??? <br /> E-Marketing <br /> Create consistent, efficient, and effective, communication tools with compelling messages <br /> • Deliver a message that the audience will care about in an interesting way. <br /> Improve speed for information to get to target market <br /> • Easy to read, catchy language, short readings <br /> • FAST!!! <br /> Build outreach to many audiences at a nominal cost <br /> • E-Newsletter (Bi-monthly) <br /> o Template for easy changes <br /> o Website, newspapers, ads <br /> o Demographics <br /> o Community Profile <br /> o Rotate key components that make Hugo AWESOME! <br /> o Speak to media contacts and forward them to the E-Marketing page <br /> • E-Ads <br /> o Real Estate websites, Builder Association website, DEED <br /> • E-Videos <br /> o "Starting a New Business" Watch This... (What do we want to brag about?) <br /> • We will be larger than most surrounding cities <br /> • Census information <br /> • Population Projections <br /> o Tell the story of Hugo <br /> o Tour of the City <br /> o What's New <br /> o Progress of Downtown <br /> o State of the City Address <br />