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MINUTES <br /> City Identity Workshop <br /> December 15, 2011 at 7PM <br /> PRESENT: <br /> Planning Commission: Arcand, McRoberts, Rosenquist <br /> EDA: Denaway, Arcand, Bever, Graff, Klein, Puleo, Miron <br /> City Council: Klein, Petryk, Weidt, Haas, Miron <br /> Parks Commission: Windish <br /> STAFF PRESENT: Bryan Bear, City Administrator <br /> Dennis Fields, Community Development Assistant <br /> Rachel Juba, Planner <br /> Shayla Syverson, Parks Planner <br /> City Identity Workshop <br /> Planning Commissioner, Ron McRoberts, opened with an introduction on how the topic of City <br /> Identity started. He stated that the topic first began at the Planning Commission when talking <br /> about long term planning along the northern portion of Highway 61. McRoberts felt that the <br /> City needed an image or identity to help focus or gain attraction to Hugo. <br /> Planner, Rachel Juba, gave a presentation to the commissions. She showed slides of other Cities <br /> known identities including sports teams, physical features, architectural achievements and many <br /> others. <br /> There were several discussion topics that arose during the discussion. Some of those topics <br /> included: <br /> - Equestrian background and other horse operations <br /> - Hugo's close vicinity to the Twin Cities <br /> - Economic slowdown <br /> - Focusing on many things the City does well, instead of one identity <br /> - Promotion and marketing of the City <br /> The discussion ended with many commissioners asking how we can promote and market the <br /> City. The focus of marketing tended to be more toward commercial businesses. Many people <br /> agreed that marketing some of the City's benefits could attract new businesses. <br /> The meeting adjourned at 9PM. <br /> Dennis Fields, Community Development Assistant <br />